Product Specialist

JOB PURPOSE:
To develop Cat and dealer New Product Introduction prime product machine and application training and provide consulting services to dealers and customers. This includes dealer/customer training strategies, and customer consulting throughout the world for various products. The position works closely with other Product team members, engineering, product support, service engineering, and field Territory Managers and Product Support representatives.
开发Cat和经销商新产品介绍的主要产品机器和应用培训，为经销商和客户提供咨询服务。这包括经销商/客户的培训策略，以及世界各地各种产品的客户咨询。该职位与其他产品团队成员、工程、产品支持、服务工程、以及现场区域经理和产品支持代表密切合作。
JOB DUTIES:
Primary roles of the Product Specialist are to become an industry expert in areas of various products as required, manage and coordinate dealer and customer visits to support customer requirements and represent Caterpillar in local industry and trade associations programs. Responsible for monitoring industry and competitive trends to provide influence and represent Business Unit in NPI programs for product families.
产品专家的主要职责是根据需要成为各种产品领域的行业专家，管理和协调经销商和客户的访问，以支持客户的要求，并代表卡特彼勒参加当地的行业和贸易协会计划。负责监测行业和竞争趋势，提供影响力，并代表业务部门参与产品系列的NPI计划。
Additionally, this position provides assistance Ｏn existing and potential customer issues and improvement measures within the industry. Assist dealers by supporting roll out of new products (e.g., products, parts, work tools, customer service agreements, other service products); configuration and utilization that provide the best solution for a customer; helping to create and promote programs that increase sales while maximizing price realization; develops required proficiency level in the specified foundation competencies and skills.
The top-level deliverables of this position are as follows:
? Development of dealer specialist(s)
? VET development
? Dealer sales and product application and feature/benefit training
? NPI Training
? New Machine launch events
? Sales support Ｏn current products
? Competitive product knowledge and selling skills
This position involves approximately 25% travel.
BACKGROUND/ EXPERIENCE:
This position requires a business, marketing, or degree in engineering or equivalent, minimum 5 years’ experience in marketing or related business, a strong business understanding with experience in marketing applications and products along with an understanding of Caterpillar dealers. Experience in product support is also highly desired. This position requires a motivated, proactive decision maker with an ability to work well with dealers but also customers. Candidate must be a proactive voice for the brand in the field.
这个职位要求有商业、营销或工程学位或同等学历，至少有5年的营销或相关业务的经验，对业务有很强的理解，有营销应用和产品的经验，同时对卡特彼勒的经销商有了解。有产品支持方面的经验也是非常理想的。这个职位需要一个积极的、主动的决策者，能够与经销商和客户很好地合作。应聘者必须是品牌在现场的积极代言人。