Social Media Specialist

The ideal candidate is a proactive strategist with a hint of creative flair and analytical mind. A real problem-solver who possesses excellent communication skills, eager to make a real difference and get things done. They have extensive experience in performance marketing (PPC) specialized in paid social media campaigns. From campaign strategy, set up and development, campaign management, optimization tracking and reporting, this role has it all. They will work in a flexible work environment, with global colleagues across functions to apply real-time learnings to elevate UL Solutions position as a thought leader, contribute to the sales pipeline and improve channel performance.
As a senior paid social specialist, you will:
* Develop & advise Ｏn paid social strategy to achieve KPIs: contact acquisition, demand generation and brand awareness
* Develop and execute paid social campaigns Ｏn major social media platforms, primarily linkedIn ( Twitter & Facebook) but also including regional platforms
* Analytics & Reporting: Track, measure, analyze and optimize all paid social media campaigns to increase efficiency
* Data-management: Work with cross-functional teams to ensure integrations and marketing automation is optimized and utilized to its full value
* Innovate: Coordinate continuous A/B testing, implement results and share key takeaways with the wider organization.
* Act as an ambassador for the social media function across the business, helping stakeholders to realize its full value. You will monitor social media trends and apply findings to improve performance.
* Proactively advise and consult Ｏn content best practices with content creators (this role does not include content creation Ｏnly consultancy)

Social listening, employee advocacy and social media organic experience is considered a plus but not essential.

If you are ready to take the next step in your career to try your senior expertise in a global role managing complex campaigns across the world, we want to hear from you!
Job Requirements:
1. BS/BA degree (preferably in a liberal arts discipline, advertising, or marketing), or equivalent experience
2. Minimum of 4 years of professional experience in social media planning and optimization
3. At least 2 years of experience developing, executing and optimizing campaigns for linkedIn and Wechat
4. Experience in translating numbers into actionable insights
5. General knowledge of company policies and sales processes
6. Excellent verbal and written communication skills and the ability to read, write and communicate professionally in English. (English fluency is a must)
7. Friendly, proactive approach with a can-do attitude!